Pohjolan Palvelut Oy
A site rebuild for a northern print house, in business since 1956, that designs, makes and installs its own work.
The starting point
A print house introducing itself as a marketing partner
Pohjolan Palvelut's old WordPress site presented the company as a marketing partner. Most of its work, however, is light signs, large-format prints, signage and print products. The front page used generic mood images, and none of the company's own work was visible. Even the print products were listed as plain text links, and every quote request went through the same general form whatever the service.
What the work focused on
The work up front, and a service-specific quote request on every service page
Pohjolan Palvelut's work is visibility, so the site was built around photos of the company's own work. The front page leads with light signs and large-format prints, and every service got its own page with photos. Print products and references are shown in pictures too.
Every service page has its own quote form, with questions written for that service. The print products form asks, for example, for the print run, the date the products are needed and whether the files are print-ready. That way the company gets what it needs for a quote from the first message. It edits the questions itself in the admin panel.
The old site's 60 pages and articles redirect to their new counterparts. Visitors arriving from search results, old links and bookmarks land on the right page, and the new sitemap went to Google on launch day.
If your business is in the same situation