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All articles
What do buyers look for on an About page?
An About page is the one almost every business builds and few plan. What it needs to do varies by industry more than any other page on the site.
6 min read
Your website is live, now what? A plan for the first year
Launch is not the finish line, it is the sound of the starting gun. Here is the first year's plan month by month: what to do right away, what to do every month, and what to do a year from now.
4 min read
Your website developer has gone quiet: how to take back control of your site
The site is still up, but the developer has vanished. Here is how to calmly work out what you own, what you are entitled to, and in what order to untangle it.
5 min read
What to ask a website developer before you sign anything
Proposals look the same on paper, but the differences are in the lines that are not there. Eight questions that reveal what you are actually buying.
5 min read
AI built the website: what's enough and what isn't?
AI builds a working page in minutes, and that is genuinely impressive. But building the structure and refining a finished site that actually sells are two different jobs.
7 min read
Does AI recommend your business? How to show up in AI search results
More and more people ask AI directly for recommendations. The businesses that end up in the answer are the same ones that have their online visibility basics in order. Here is what those basics are.
5 min read