Test 1: Speed (2 min)
Go to pagespeed.web.dev and enter your site's address. Look at the mobile score, not the desktop score, since Google judges your site primarily on its mobile version.
Pass: a mobile score of 80 or higher.
Fail: below 50. Anywhere in between: it works, but loses to a faster competitor.
Why the threshold matters, and what causes slowness: Website speed: why Google and customers care.
Test 2: Findability (2 min)
Open a private browser window and search Google for your service together with your town, for example "hair salon Kempele" or "HVAC installer Oulu". Do not search for your business name, since a customer who does not know you yet will not search that way either.
Pass: your business shows up on the first results page, either in the map results or the search results.
Fail: you cannot find your business on the first two pages.
If you fail, the reason is typically one of seven: Why doesn't my website show up on Google.
Test 3: The thumb test (2 min)
Open your site on your own phone and try to do one thing: get in touch. Tap the phone number. Fill in the form with your thumb.
Pass: the number is tappable (the call starts on tap) and the form can be filled in without zooming.
Fail: the number has to be typed out by hand, or the form fields are too small for a thumb.
This is the single most important test on the list, because a page's only job is to turn a visitor into a contact request.
DIGITALE
Did more than one test fail?
Send me your site's address and I will go through all five points and tell you what I would fix first. The review costs nothing.
Test 4: Legal requirements (2 min)
Scroll to the bottom of your site. Look for three things: a privacy policy, a cookie choice, and your business ID with contact details.
Pass: all three are there, and the cookie banner offers a real choice, not just an "OK".
Fail: even one of them is missing.
What each part needs to contain: What your website needs by law.
Test 5: Google profile freshness (2 min)
Search for your business on Google Maps and look at the profile through a customer's eyes. Check the opening hours, how old the photos are, and the most recent review.
Pass: the hours are correct, the newest photo is under a year old, and reviews have been replied to.
Fail: the hours are wrong or the profile looks abandoned.
Fixing any gaps is covered in Google Business Profile: setup and optimization step by step.
Reading the results
One failure is a detail to fix. Two is a backlog.
If three or more out of five fail, it is no longer about individual settings but about the site as a whole falling behind, and instead of patching it, it is worth reading when a business needs a new website.
And if all five pass: good. Repeat the tests every six months, because a website does not stay in shape on its own.
Summary
The condition of a website is not a matter of opinion. It is five tests, each with a clear threshold and a free tool.
Ten minutes now explains why the phone rings, or does not, next month.
