Phase 02
Content & copy
Well-written copy helps both visitors and search engines understand right away what it's about.
Generic text
Speaks to the customer
Example: the same message written two ways
Why this phase matters
Content comes before design
The copy is written first, because it determines what the page even needs to show.
What happens
- Keyword research
- Page-by-page copy
- Two review rounds
What you get
- Finished copy for every page
- Titles and descriptions shown in search results
- Internal linking
What we need from you
- Comments within two weeks
- Sign-off from your contact person
Next phase
Visual designReady to start?
Tell me about your project, and you'll get a proposal and a timeline estimate.