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Phase 01

Planning & structure

I start by working out who the site is for, so we build it for the right audience.

Example: a sitemap of the phase's outcome

Why this phase matters

A good site starts with clear direction

This phase locks in who the site speaks to and what it says. Every other phase relies on these decisions.

What happens
  • Analysis of your current site and competitors
  • Target audience and goals
  • Sitemap and structure
What you get
  • Sitemap (PDF)
  • Content outline per page
  • A suggested monthly tier
What we need from you
  • Answers to a few questions by email
  • Your current materials
  • A contact person who can decide

Next phase

Content & copy

Ready to start?

Tell me about your project, and you'll get a proposal and a timeline estimate.